Navigating the Canadian Automotive Market: 2024 Trends and Insights

Tesla electric car in front of modern building

The Canadian automotive market, much like its global counterparts, is constantly evolving, influenced by technological advancements, shifting consumer preferences, and regulatory changes. As we move through 2024, it’s a great time to take a look at the current state of affairs within this industry. From electrification to changing ownership models, let’s explore the trends shaping the Canadian automotive landscape. 


Affordability Crisis: The average household income in Ontario in 2023 was around $80,000. The average price of a new vehicle rose to almost $68,000, with average monthly payments between $1000 and $1400, while the average price of a used vehicle sits around $36,000 ($600 to $900 a month). While financial experts recommend that your car expenses – including

 registration, insurance, etc. should not exceed 10% of your income, this represents between 12% and 28%, so buying a new car is simply not in the budget for most households. Fortunately, we are starting to see NEW vehicle inventory at dealerships, which means that more buyers are able to purchase a new vehicle and as a result, there’s a reduced the demand on used vehicles. That also helps to bring prices down a bit. That makes it a great time to shop for vehicles online from CarDoor. Our huge inventory, low overhead, no-haggle pricing, and commission-free assistance helps to ensure that you get a great vehicle for a reasonable price.  


Electrification Drive: One of the most significant shifts in the Canadian automotive market is the accelerated adoption of electric vehicles (EVs). With increasing environmental consciousness, EV sales have been on a steady rise. Automakers are responding by expanding their electric vehicle offerings, catering to a growing segment of eco-conscious consumers and conforming to emissions commitments and regulations. Furthermore, advancements in battery technology are addressing concerns regarding range anxiety, making EVs a more viable option for everyday use. Ontario will soon have Battery production facilities in Windsor and St. Thomas, helping to increase availability.  

Manufacturers like Toyota and Hyundai have rapidly increased the availability of Hybrid models to their lineups. Traditional high volume models like the Toyota Corolla are now available with their proven Hybrid powertrain, while the full-size Toyota Tundra pickup has recently added 4 Hybrid trims. 


Rise of Autonomous Driving Technology: Autonomous driving technology continues to make strides, providing increasingly safe and more efficient solutions. In Canada, the development and testing of autonomous vehicles have gained momentum, with companies like Tesla, Waymo, and Uber conducting trials on Canadian roads. While full autonomy is still a work in progress, features such as advanced driver assistance systems (ADAS) are becoming increasingly common in modern vehicles, enhancing safety and convenience for drivers. 


Impact of Supply Chain Disruptions: The Canadian automotive market, like many others, has been affected by supply chain disruptions, exacerbated by global events such as the COVID-19 pandemic. Shortages of semiconductor chips have led to production delays and inventory constraints for automakers. Canadians may still experience longer wait times for vehicle deliveries and limited availability of certain models. Despite these challenges, the industry is adapting by diversifying supply chains and exploring alternative sourcing strategies to mitigate future risks. Some manufacturers, such as Jeep, Ford, and Mitsubishi have managed to recover quite quickly and you can find reasonable inventory on their lots. Or, you can shop online and we’ll deliver a vehicle right to your door. 


Shift towards Mobility as a Service (MaaS): Another notable trend in the automotive market is the growing popularity of Mobility as a Service (MaaS) solutions. Ride-hailing services, car-sharing platforms, and subscription-based models are reshaping traditional notions of vehicle ownership, particularly among urban dwellers. This recent article talks about how innovative startups are impacting the Canadian Automotive space.  


The Canadian automotive market is in a state of flux, driven by technological innovation, changing consumer behaviors, and regulatory imperatives. From affordability concerns to electrification, to autonomous driving technology and the emergence of new ownership models, the industry is undergoing a transformative period. As automakers navigate these shifts, adaptability and innovation will be key to staying competitive in a rapidly evolving market landscape. Whether it’s embracing electric mobility or exploring business innovations like online car buying, the future of the Canadian automotive industry promises exciting opportunities for manufacturers, consumers, and stakeholders alike.